Offering a frictionless solution to close the transaction within its app has made WeChat a serious challenger to the leading e-commerce brands, Tmall and JD.com. 3Ī third way to thrive in China’s competitive e-commerce market Products have RFID tags that are scanned when a shopper exits and payment is made via WeChat Pay.
#Building a wechat mini program code
EasyGo’s mini program provides a QR code that shoppers scan to enter the store. Retailers are turning to WeChat mini programs to enable shoppers to enter a store, walk out with their items and receive the bill through their WeChat account. Unattended stores: Unattended stores do not have a cashier or other types of frontline staff.These posts link to WeChat mini programs that direct shoppers to the product’s purchase page. For example, Becky Li, a KOL on WeChat, posts sponsored content to her feed on her official WeChat account. Key opinion leader (KOL) sales: Key opinion leaders (also known as influencers) can put product tags in their content that lead shoppers to a product detail page and the ability to buy within WeChat.Users of Watsons’ mini program can recommend and sell products to their own WeChat followers. Social selling: AS Watson, a health and beauty retailer, incorporates social selling into its mini program.Feelunique ran a six-day campaign that offered a 40% discount on a Caudalie set that brought in new customers. If enough people make the purchase, everyone will get the product at the discounted price. The original shopper shares a product with the discounted price with their social network on WeChat. Group buying: Companies offer discounted prices to shoppers if they encourage enough people to purchase.If there a product is out of stock at a Uniqlo location, shoppers can still scan a QR code for the product for home delivery. For example, Uniqlo’s mini program allows shoppers to buy online and ship to the store within an hour for pick up. Omnichannel experiences: Mini programs allow shoppers to buy online and pick up in store.It also allows consumers to opt for home delivery. Walmart China said that more than 30% of in-store transactions are done via Scan & Go functionality in its WeChat mini program as of December 2018. Scan-and-go: Shoppers can use a retailer’s mini program to scan products and checkout without waiting in line.Please fill in your details in the form below and we will be in touch in due course.
#Building a wechat mini program free
If you are interested in engaging with China, we would be happy to provide a free consultation. Regroup developed the first property booking-engine on a WeChat mini program, enabling students to book property via WeChat using WeChat Pay to place a deposit.
Downing Propertyĭowning is a leading player in the Student property market in the UK. Regroup developed the WeChat store for The Great British Food program, selling artisanal British food and drink brands to mainland China. We have produced ground-breaking Mini-Programs for: Great British Food Program
Regroup have been building WeChat Mini Programs since their inception.
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